The main trends that affect our century are the results of technological developments and the inevitable results of the paradoxes of globalization. And all the business has to consider these changes in order to supply a competitive advantage during progressing their strategies effectively. As a newly upcoming solutions will be summarized in this conceptual search. First one is social marketing that born with the social responsibility by the paradoxes of globalization, second one is collaborative and creativity marketing that born by the technologically movements around the business and the third one is spiritual marketing that born by the customers looking for new adventures between many usual alternatives Key Words: The Paradox of Globalization, Technological Developments, Collaborative Marketing, Social Marketing, Creativity Marketing, Spiritual Marketing.
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